Top 5 Social Apps Performance in South Africa Q4 2022

In Q4 2022, the top 5 social apps in South Africa exhibited diverse performance trends across downloads, revenue, and active users. The data, sourced from Sensor Tower, highlights the dynamic nature of the social app market in the region.

TikTok experienced a notable fluctuation in weekly downloads, starting at approximately 158K in late September and peaking at 251K in early November before declining to around 87K by the end of December. Weekly revenue also varied, peaking at about $241K in mid-December. Active users remained relatively stable, hovering around 4.7M throughout most of the quarter but showing a slight decrease towards the end.

Bigo Live - Live Streaming App saw a steady pattern in weekly downloads, maintaining between 2K and 2.6K. Revenue showed a significant increase towards the end of the quarter, reaching approximately $9.9K in mid-December. The app's active user base remained consistent, fluctuating around 26K.

Facebook maintained a strong presence with weekly downloads ranging from 75K to 143K. Revenue exhibited minor fluctuations, peaking at around $6.5K in mid-November. The active user count remained robust, staying above 18M throughout the quarter, with a slight increase in late November.

Grindr - Gay Dating & Chat showed consistent weekly downloads, staying between 1.1K and 1.6K. Revenue was relatively stable, with a peak of approximately $8K in late December. The active user base hovered around 50K, showing minor fluctuations throughout the quarter.

StreamKar - Live Stream & Chat had the lowest weekly downloads among the top 5, with numbers ranging from 9 to 30. However, revenue saw a significant increase towards the end of the quarter, reaching about $4.8K in mid-December. Active users remained minimal, fluctuating around 35.

For more insights and detailed data on app performance, visit Sensor Tower.